Privacy Policy

Bluehood Privacy Policy

Effective Date: 14 August 2026
 Last Updated: 14 August 2026

Cede Limited (“Cede”, “Bluehood”, “we”, “us” or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, store and protect personal information when you use Bluehood, our website at bluehood.co.uk, our mobile application and related Services.

Bluehood is operated by Cede Limited, a company incorporated in England and Wales.

This Privacy Policy should be read together with our Terms of Service.

1. Information We Collect

The information we collect depends on how you use Bluehood.

1.1 Account Information

When you create an account, we may collect:

• name;
• username;
• email address;
• profile information;
• account credentials or authentication information;
• date of birth or age information where required;
• account preferences;
• profile photograph or other voluntarily provided profile information.

1.2 Personhood Verification Information

Where Personhood verification is required, we may collect information necessary to verify that an account represents a genuine individual.

Depending on the verification method used, this may include:

• identity information;
• verification images or video;
• facial or appearance-related information used for verification;
• verification results;
• technical information associated with the verification process.

We only use verification information for specified purposes, such as identity verification, authenticity, fraud prevention, security and compliance.

Where a third-party verification provider is used, that provider may process information on our behalf under appropriate contractual and security arrangements.

We do not use Personhood verification information to provide personalised investment advice or to make decisions about a user’s financial eligibility.

2. User-Generated Content

When you use Bluehood’s social and community features, we may collect content you choose to submit, including:

• posts;
• comments;
• discussions;
• asset-related opinions;
• profile content;
• messages;
• reports;
• reactions and interactions.

Some content may be visible to other Bluehood users depending on your settings and the feature used.

3. Hooding Communications

If you use Hooding or other communication features, we may process information necessary to provide those Services.

This may include:

• participants;
• message content;
• timestamps;
• interaction information;
• reports;
• moderation information;
• security and abuse-prevention information.

We do not use private communications for unrelated advertising purposes.

Communications may be processed where necessary to provide the Service, protect users, investigate abuse, enforce our Terms, comply with law or maintain platform security.

4. Genie Information

When you use Genie, we may collect information relating to your interaction with the feature.

This may include:

• the companies or assets you search for or select;
• Genie interactions;
• information generated in response to your selection;
• usage frequency;
• technical information associated with the request.

Genie does not require users to submit free-form prompts.

We use Genie interaction information to provide the requested experience, maintain security, understand feature usage and improve the Service where permitted by law.

5. Agora Information

When you use Agora, we may process information necessary to provide the Service, including:

• searches;
• selected topics;
• interactions;
• usage information;
• technical information.

6. Asset Watchlists and Preferences

Bluehood may collect information about assets, companies, sectors or other market topics that you choose to follow or add to your watchlist.

This information may be used to:

• provide watchlist functionality;
• personalise the Bluehood experience;
• provide relevant information;
• improve product functionality.

A user’s watchlist does not necessarily represent their actual ownership of an asset.

7. Device and Technical Information

We may automatically collect certain technical information when you use Bluehood, including:

• device type;
• operating system;
• app version;
• unique device or installation identifiers where applicable;
• IP address;
• approximate location derived from IP where necessary;
• language and regional settings;
• crash and diagnostic information;
• network information;
• security and fraud-prevention information.

8. Usage Information

We may collect information about how you interact with Bluehood, including:

• features accessed;
• screens viewed;
• searches;
• session information;
• interactions;
• subscription status;
• purchase-related information;
• error and diagnostic information.

9. Apple Purchases and Subscriptions

Where you purchase a Bluehood subscription or digital Service through Apple’s App Store, Apple processes the payment.

Bluehood does not receive your full payment card number through Apple’s In-App Purchase system.

We may receive information necessary to provide purchased Services, such as:

• transaction identifiers;
• subscription status;
• purchase information;
• renewal or expiration information.

Apple’s own privacy policies and terms also apply to information Apple processes.

10. How We Use Personal Information

We may use personal information to:

• create and maintain accounts;
• provide Bluehood Services;
• provide Personhood verification;
• operate Structured Feed;
• provide Genie;
• provide Agora;
• operate Asset Watchlist Intelligence;
• provide Hooding;
• personalise features;
• moderate content;
• detect fraud and abuse;
• maintain platform security;
• process subscriptions and purchases;
• provide customer support;
• diagnose technical problems;
• improve Services;
• develop new features;
• comply with legal obligations;
• establish, exercise or defend legal claims.

11. Legal Bases for Processing

Where UK GDPR applies, we rely on appropriate lawful bases depending on the processing activity.

These may include:

Contract

Where processing is necessary to provide the Services you request or to perform our agreement with you.

Legitimate Interests

Where processing is reasonably necessary for purposes such as:

• security;
• fraud prevention;
• platform improvement;
• moderation;
• service analytics;
• protecting our legal rights.

Where we rely on legitimate interests, we consider the impact on your rights and interests.

Consent

Where consent is legally required, we will request it before carrying out the relevant processing.

You may withdraw consent where applicable.

Legal Obligation

Where processing is necessary to comply with applicable law.

12. AI and Automated Processing

Bluehood uses technology, including automated systems and proprietary intelligence systems, to provide features such as Genie, Agora, moderation and security.

Automated processing may be used to:

• organise information;
• generate insights;
• identify potentially objectionable content;
• detect suspicious activity;
• improve platform security;
• personalise aspects of the Service.

Bluehood does not intend to make solely automated decisions that produce legal or similarly significant effects on you through Genie or Agora.

13. Information Sharing

We may share personal information with service providers where necessary to operate Bluehood.

These providers may include:

• cloud hosting providers;
• identity verification providers;
• security providers;
• analytics providers;
• customer support providers;
• infrastructure providers;
• payment and subscription service providers;
• AI or information-processing providers;
• professional advisers.

Third-party providers are expected to process personal information only for authorised purposes and to provide appropriate protection.

We may also disclose information:

• where required by law;
• to courts or regulators;
• to law enforcement where legally required;
• to protect users;
• to prevent fraud or serious abuse;
• to protect our rights or property;
• in connection with a corporate transaction such as a merger, acquisition or restructuring.

14. Advertising

Bluehood may display advertising from selected businesses and commercial partners.

Advertising providers may receive limited information where necessary to deliver or measure advertising, subject to applicable law and the choices available to users.

We do not sell personal information merely because advertising is displayed on Bluehood.

Any advertising-related data processing will be disclosed through our applicable privacy controls and App Store privacy disclosures.

15. Public and Community Information

Information you voluntarily publish through public Bluehood features may be visible to other users.

Before publishing information, consider whether you are comfortable sharing it with the Bluehood community.

Do not publish another person’s personal information without appropriate authority.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on the type of information and why it is processed.

For example:

• account information may be retained while your account remains active;
• transaction and subscription records may be retained as required for accounting and legal purposes;
• security and fraud information may be retained for a reasonable period necessary to protect the platform;
• moderation records may be retained where necessary to enforce our Terms and protect users.

When information is no longer required, we may delete, anonymise or securely dispose of it.

17. Account Deletion

You may request deletion of your Bluehood account and associated personal information.

Requests can be submitted through the applicable account-deletion functionality or by contacting:

[insert privacy email]

Some information may need to be retained where required by law or where necessary to establish, exercise or defend legal claims, prevent fraud or maintain security.

Where information is retained, we will limit its use to the purposes requiring retention.

18. Your Privacy Rights

Depending on your location and applicable law, you may have rights including:

• the right to access your personal information;
• the right to correct inaccurate information;
• the right to request deletion;
• the right to restrict processing;
• the right to object to certain processing;
• the right to data portability;
• the right to withdraw consent where processing is based on consent;
• rights relating to automated decision-making where applicable.

You may exercise applicable rights by contacting us.

We may need to verify your identity before completing certain requests.

19. International Data Transfers

Bluehood and its service providers may process information in countries outside the United Kingdom.

Where applicable law requires safeguards for international transfers, we will use appropriate legal mechanisms and safeguards.

20. Security

We use reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;
• loss;
• misuse;
• alteration;
• disclosure;
• destruction.

No internet service can guarantee absolute security.

You are also responsible for maintaining the security of your account credentials.

21. Children’s Privacy

Bluehood is intended for users aged 18 and over.

We do not knowingly collect personal information from children under 18 for the purpose of providing Bluehood accounts.

If we become aware that a person under 18 has provided personal information contrary to this policy, we may take steps to delete the information and terminate the account.

22. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Strictly necessary technologies may be required for the website to function.

Where consent is legally required for optional cookies or similar technologies, we will provide appropriate controls.

23. Changes to This Privacy Policy

We may update this Privacy Policy when our Services, technology, legal obligations or data practices change.

We will update the “Last Updated” date when changes are made.

Where required, we will provide additional notice of material changes.

24. Contact Us

For privacy questions, requests or concerns, contact:

Cede Limited

Website: https://bluehood.co.uk

Customer Support: https://bluehood.co.uk/support

General enquiries: contact@bluehood.co.uk

Legal enquiries: legal@bluehood.co.uk

Privacy enquiries: privacy@bluehood.co.uk

25. Supervisory Authority

If you are located in the United Kingdom, you generally have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been processed unlawfully.

You can find information about the ICO and its current contact options on the ICO’s official website.